In-N-Out Burger, the west coast burger chain, pulled a fast one today. They went through some pretty extensive lengths, hanging up signs in NYC, making people think they would open up at some point.
True or Not, a TON of people are talking about it and will be today if they aren't already. For a way to get your brand on people's minds, HIGH FIVE. Granted, I don't know how my knowing about In-N-Out and not having one available will boost their sales in any way, I still give them props for stirring up some chit chat.
@BurgerConquest on Twitter posted photos.