Monday, June 28, 2010

Thanks!

Hey everyone!  Just wanted to say thank you for supporting me in my quest to become a nominated candidate for MTV's first TJ.  I truly appreciate it.  Not only do I want to get this job because I need one and for the obvious perks like meeting awesome people and doing extraordinary things while under such a powerhouse company, but it's also a chance to be a positive force and good role model.  I think I can connect to a variety of ages on many levels and think the outlet that this opportunity creates is excellent.

Results will be in a week.  Positive thoughts!  In the meantime, feel free to continue to follow me on twitter (@beccameyers), check out the other candidates and keep up with the contest at the site, http://tj.mtv.com/.

Related Links:
My Video: http://nybuckeye.blogspot.com/2010/06/vote-beccameyers-for-mtv-tj.html
My Essay: http://nybuckeye.blogspot.com/2010/06/why-me-mtv-ill-tell-ya.html

Sunset 6/27/10


Mayfield Heights, OH 
9:19PM

Sunday, June 27, 2010

Congrats Princess Abby Francis

There is a new "World's Ugliest Dog" as of this past Friday.  Princess Abby Francis, a newly rescued chihuahua!  This is the 22nd winner for the contest held in Cali.  My obsession began with it back when Peewee Martini (RIP) won.  Apparently the vet who took care of the new winner says this could very well be due to inbreeding.  Just another reason to adopt and a prime example on why we need to STOP PUPPY MILLS!  Didn't really mean for this to become a political entry but so it goes.   (AP Story and pic)1_Ugly_Dog_Contest.sff.jpg
peewee.jpg
(Peewee Martini)

New York Things

It's tough not to be in NYC for the summer.  But luckily there are just so many New York-centric things to surround myself around that it helps.

Bond No.9
Eau de Parfume has an amazingly aesthetic collection that happens to smell nice too.  It "has a dual mission: To restore artistry to perfumery, and to mark every New York neighborhood with a scent of its own. Each fragrance represents a specific downtown, midtown, or uptown locale or a city-wide sensibility. With new introductions in the coming seasons, Bond No. 9 infuses the island of Manhattan with scents."  Pretty cool concept! 


Above are Chinatown, High Line and Union Square scents. 
They also have candles, adorable travel size spritzers and of course limited editions. 


Absolut Brooklyn 





Infused with ginger and apple flavors and matched with a celeb, Spike Lee.  $50,000 will be donated to Habitat For Humanity's Project Bed-Stuy.  To learn more about the product, check out their facebook page. 



Friday, June 25, 2010

Wednesday, June 23, 2010

Yoga In The Park (and Rain, Sorta)

Yesterday was epic. 10,000 people in Central Park gathered to take part in a recording breaking yoga session. Flavorpill live streamed and I watched and waited. And waited. And waited. Finally, after an hour of stage "performance" which was somewhat entertaining but slightly long, the show began. Within 10 minutes, it was over. Rain had ended the event. But everything happens for a reason, right? Flavorpill says they will return at the end of the summer to retry the event. I hope I'll be in town because I would have loved to have been there first hand.



Photos from flavorpill.com by Ryan Jensen

Tuesday, June 22, 2010

PRTini Ponderings

prTini, a fellow PR and Ohio chic is fairly well known in the twitterverse. Today her blog entry was something I have been wanting to write about for a while. It's on the topic of judging a publicist on their rolodex. Her perspective is from a client choosing a firms point of view. My issue is more on an employer.

Read her entry:

Some PR people like to tout the size of their rolodex (or whatever contact management system they prefer)? Especially with the proliferation of social media – and how easily we can see connection quantities – we place a lot of importance on network size.

Here’s the thing: That’s important, but it’s not the most important factor in determining how effective someone will be in generating media coverage

A quick story to illustrate my point, based on a recent conversation with a prospective client.

Client: We’re talking to [insert PR company}, who told us that she has the local editor on speed dial and knows all the TV anchors.

Me: Are you looking only for local media coverage or do you want coverage on blogs and outlets outside this market?

Client: We want some coverage here locally, but we think we have the potential to expand into multiple markets.

Me: Then I don’t think someone’s rolodex of local contacts is really all that important. You need someone who has demonstrated the ability to find the news in a story, identify the right reporter at the right outlets, pitch the story in a way that pique’s the reporter’s interest, and then can work with you and the reporter to facilitate a story that aligns with your overall communication goals, while giving the reporter the information needed to write a compelling story that readers will want to read. This ability to think strategically and creatively, do the necessary groundwork, and deliver strong results has nothing to do with contacts on speed dial.

The person understood my point, and now we’re working together. Don’t get me wrong: Contacts do matter. It can be easier for a PR person to get a story placed if he/she has a pre-existing relationship with a journalist or blogger. But, it’s impossible to know every writer at every publication. Especially when dealing with an agency environment that has clients in multiple industries – it’s just not feasible to have meaningful relationships with every reporter.

In the past month, I’ve secured coverage for clients in BusinessWeek.com, Women’s Wear Daily, Glamour, LATimes.com, Huffington Post, Web Worker Daily … all without the benefit of a pre-existing relationship with the reporter who wrote the story. Businesses looking to hire a PR person need to find the person who can create a solid pitch to grab the reporter’s attention and secure solid media coverage — not just the person with the longest contact list.

Am I right or wrong? What do you think?

Photo credit: renaissancechambara

My reaction:

I love this post because I get SO frustrated at interviews when people ask me who I know and if I have a good relationship with "so and so". (Warning: about to rant.)

There are so many maybes here that I think make it irrelevant. Maybe the only reason I don't know someone is because I never had the opportunity yet considering I am still only a Junior level and applying for a Junior level position and you wont let me pitch anyway once I get this job, yet you want to judge me on my contacts? (Fortunately thats not my case, but friends have had this issue.)

If I don't know someone at The Morning Show, that does not disable me from calling them and pitching them. If I can pick up the phone and confidently and successfully pitch, then that should count more.

Everyone started with an empty rolodex and everyone has to pitch at some point. I also think it's slightly less relevant now due to the easier access to journalists. Maybe when people actually took 3 hours to get someones information...time is money...I get that. But thats not the case anymore.

Can someone from the other side of the table please explain this to me? Are you really making a big deal about this at an interview or is it just a general question to see if you are capable of creating relationships? Just because I know someone at the Times doesn't mean I can get a placement for a crappy client story.

OK I'm done. :)

Monday, June 21, 2010

Facebook Furies

I would love to just sit down with someone at thefacebook.com and ask them why (and get answers to) my most burning questions about WHY they do what they do.

Why is there a friend limit?
Why can't I search friends easily?
Why does the general search suck so much?
Why does it freeze when someone tries to chat me?

What do you dislike about it?

Vote @beccameyers for MTV TJ!

Here is where you can vote:

HELP SUPPORT BRAD!

A Letter From My Friend Brad:

Hey Guys,

As you all know by now, I'm training to participate in the NYC Triathlon on July 18, 2010 with Team in Training (TNT) for The Leukemia & Lymphoma Society's (LLS). All of us on team are raising funds to help stop leukemia, lymphoma, Hodgkin lymphoma and myeloma from taking more lives. We each must raise $2700 individually. Currently, I have raised just over $1000.00!!! Every donation received has be motivates and encourages me to continue to train hard.

I am completing the triathlon event in honor of my late grandfather J.J. Goldberg who passed away a few years ago due to cancer and for all individuals who are battling blood cancers. These people are the real heroes on our team, and we need your support to cross the ultimate finish line - a cure!

Please use the link in this email to make a donation to support my participation in the NYC triathlon and help advance LLS's mission. I hope you will visit my web site often to learn more about my progress. You will receive a confirmation of your donation by email and I will be notified as soon as you make your donation.

http://pages.teamintraining.org/nyc/nyctri10/bmarks8inw

I greatly appreciate your generosity. I would appreciate it if you would forward this email to as many people as you can to encourage them to donate as well.

Thanks for your support!

Bradly G. Marks

Louboutin Fall 2010/2011



See the rest of the collection here: http://www.facebook.com/album.php?aid=178509&id=124842316864

Ahh a girl can dream. One day I'll have mine!
Check out this site about the Louboutin anti-counterfeiting program:

http://www.stopfakechristianlouboutin.com/


Rob vs Mason

Just watching TV and Kourtney Kardashian's son looks so much like Rob her brother! Apparently it's fairly obvious as she even blogged about it:

While I was google photo searching, I just wanted to make a side note that I pray to the heavens that when I am pregnant, I look this great:

Sunday, June 20, 2010

What The...?

You know those security things websites sometimes ask you to do before you post something? This was mine today.
Your guess is as good as mine.

Saturday, June 19, 2010

Get Him To The Greek

I didn't go to this movie with any expectations because it would have just been setting myself up for disappointment. I'm glad I didn't although I have to say, I was not all that upset. I judge my movie experience as "bad" if I leave regretting wasting my money on the money or "good" if I leave the theater thinking I am OK with the time and money I just spent on this experience.

Obviously this is not the type of movie that is going to solve the world's problems, answer deeply burning inner questions or even highly surpass any mental capacity I have in my head. I just wanted to laugh, and laugh I did!

Editing was a bit confusing, the storyline not completely cohesive. Most likely a lot was left on the cutting room floor, like half the scenes used in the promos. I am glad it was like that though because after the long and repetitive commercials I continuously saw, I felt like I probably saw the entire movie, which I was relieved to see I did not. I have an idea that this will be a major extras DVD.

Thumbs Up.

Paulo Coelho


After years of my best friend telling me to read The Alchemist, I finally did. Thumbs Up.

Without saying anything about the plot, knowing that the book that was originally written in Portuguese has since been translated into 56 languages, won the Guinness World Record for most translated book by a living author, and sold more then 65 million copies in more than 150 countries, becoming one of the best-selling books in history, should be convincing enough. (wikipedia)

Following The Alchemist, I wanted to read more from Paulo Coehlo and being stuck in the airport on my way home from Israel last month, decided on The Witch of Portobello. I have to say that after The Alchemist, I was not impressed. I felt like it was trying too hard to mix in a message with a story. I would say, start with the other books and end with the one that was the best seller to go out with a bang. I truly loved The Alchemist and think it is a book everyone should read at least once.

There is a brief description at the end of TWOP of Mr. Coelho's life and WOW it seemed intense. Born in Brazil, placed in mental institutions, a life of denial, hippies, being kidnapped... I'd just read about the man's life for a while! It's quite inspiring.

Thursday, June 17, 2010

Best Time To Tweet

With all this hooplah going on in my life in regards to social media and particularly twitter in general, I have been working on proposals and a better results program for my clients.

I don't know why I didn't think of this earlier, perhaps because it was too soon to tell, but I am interested to see what the best time to tweet is. Defining "best" to me means essentially maximum exposure as well as maximum engagement ie retweeting and responses, and I find most people agree.

A simple google search for "what is the best time to tweet" came up with some interesting answers.

Gary McCaffrey posted a great chart! Bottom line he says is between 9AM and 3PM.

Others have a more specific time, 9AM PST. The best time to get retweeted is Friday at 4PM EST.

In addition to suggested times, it is also suggested to RT about four times a day, collectively 10am was discussed, and to check out http://tweetstats.com/.

Wednesday, June 16, 2010

Why me MTV? I'll Tell Ya!

As I am sure you all know by now, I am campaigning for a spot in the MTV TJ search. This is my DREAM JOB and I am PSYCHED!

I have already asked for nominations via twitter, facebook and my blog but I feel lacking. I feel that I need to express why this is the perfect job for me and so behold, my essay. (If anyone knows the MTV genius' behind this contest, please feel free to pass this one to them!)

Why I Should Be MTV’s First TJ (In List Form)

by Rebecca Meyers

1. I am part of the MTV generation. Been watching it for years and don't plan on stopping any time soon.

2. Total music affectionado.

3. Pop culture is my specialty.

4. I am red carpet trained. Been to a few from my entertainment publicist days.

5. Know how to talk to celebrities/people in general. For some reason, conversation is just as easy with a billionaire movie star as it is for me with my neighbor. In fact, it has lead to many great times such as dancing with Snoop Dogg, a piggyback ride from Michael Strahan at his Superbowl Party and driving Lewis Black to the airport.

6. I never forget a face and treat everyone like a celeb.

7. I am somewhat tech savvy. Since the social media craze, people have been telling me I have a "talent" for it, whatever that means!

8. Love New York City, traveling and being at events.

9. Adjectives that describe me: creative, hard working, dedicated, motivated, adventurous, awkward, funny, witty, diverse, youthful (and apparently after this list, somewhat conceited).

10. Capable of being engaging and appropriate, even in 140 characters. Also very audience conscious.

12. I need a job, want this job, and read the entire contract and am 100% eligible!


So there it is in the smallest nutshell I could think of. Of coarse I'll be following up with a video as well, keep an eye out for that soon.

If this totally convinced you that I am the girl for the job, please follow me on twitter @beccameyers, facebook friend me - Becca Meyers, and post to all of your friends after you go vote for me, @beccameyers at http://tj.mtv.com/open-nomination/

Thanks!


Rhona vs Chana

The Consistent Missed Opportunity

Public relations has its pros and cons. Very recently, I came across a problem that reared its ugly head once again. It's something I've feared for months. Many of us label them as the "Missed Opportunity". But what does one do when missed opportunities are taken to the next level? Hear me out...

As a publicist, what can you do when your client consistently fails to do their part? I'm not talking the usual not answering of emails, or messing up an interview question. I am talking the consistent negative feedback from people you are setting up with a client. As a successful publicist, I feel that I have to stand behind my client or I feel like I am wasting everyones time. So if I feel that I will be embarrassed or am gambling my relationships in any way, why and what gives me any motivation to stand behind you (besides the paycheck you were late in paying me again)?

As a client, try to consider what is going on. Even if you can't grasp your head around the actual PR process, just think about how you are looking when something goes wrong. Then think about how it not only is affecting you, but the other people who were involved in what it is you are messing up. (This paragraph is reminiscent of The Perfect Client article on PRBreakfastclub.com but I'm more interested in what to do with these "bad clients" then stating what makes a client "good".)

Examples: Being a restaurant claiming they have the same happy hour each week and a writer comes to check it out and you don't deliver the specials. Or you are supposed to show up for a TV appearance and you don't for whatever reason but to add fuel to the fire, you don't call or try to remedy the situation at all. Would you ever want to work with you again? No.

From a professional standpoint, a client is a client. They are paying you for a service you are saying you can try to provide for them. (I say try because nothing is guaranteed in PR no matter what you may think.) I guess I'm more curious on a more emotional level, how do you deal with the disappointment and embarrassment these "bad clients" cause you?


Monday, June 14, 2010

Upcoming Movies

Two movies I can't wait to see.
1. Holy Rollers. Jews, drugs, money, Justin Bartha.

2. Somewhere. Sophia Coppola's new flick that is one of the most anticipated films of 2010.

Bonnaroo 2010 Collage

It's been 5 years since I went to the festival but I love reliving the fun through the pics!
All photos from Bonnaroo.com

Ronson Love

Just another reason I love the Ronson family:
http://www.telegraph.co.uk/fashion/7801221/Charlotte-Ronson-Were-not-the-Royal-Tenebaums.html

c.marchuska

I won! I won!
This post is long overdue, but hey, I still wear scarves in summer so to me, it's relevant.
C.marchuska is a sophisticated, sustainable and chic clothing company. They happened to have had a giveaway recently for their Hunter Scarf that I unexpectedly won (see pics).Their style is my style. Simple, sexy, eco-friendly. Like this Diane dress ($92).

and name fittingly, the Rebecca dress ($159).
They also do a wonderful job keeping a blog interesting, informative and intriguing. One thing I said in the giveaway was that I just moved to Ohio and would love to represent such a cool NYC brand over here and I truly meant it. Being from NYC and having an entrepreneurial bug myself, I love supporting fellow artists, designers, shops, etc. Thanks Christine and Brooke!

From their website:

The Mission:

c. marchuska is an eco-friendly clothing line by Christine Marchuska and Brooke Bresnan, which provides chic and sustainable clothing at affordable prices. Manufactured in New York City, the clothing is designed to embody versatility throughout different trends and seasons in order to stay true to the sustainable fashion mantra of producing less waste. The sophisticated clothing with green benefits is the perfect match for the socially conscious woman that doesn’t want to sacrifice style, price or comfort to help save the planet.

The Story:

Christine and Brooke met in April 2008 while raising funds and awareness for Safe Horizon, the nations leading victim assistance organization. Both were dissatisfied with their Wall Street careers and sought a more creative outlet to fulfill their days. Christine had identified a need for an eco-chic women’s clothing line that would not only meet her socially conscious standards, but also her desire for affordable high fashion. In November 2008, c. marchuska was born.
In August 2009, Brooke and Christine teamed up and haven’t looked back since. Christine, the socially-conscious-CEO-butterfly, heads up sales and marketing, while Brooke, CFO & COO, still enjoys to play with numbers and devise strategies to grow the brand. Both Christine and Brooke work with their talented design team to orchestrate and merchandise the upcoming season’s sustainable collection.
Serious supporters of Safe Horizon and New York City, Brooke and Christine continue to give back to the cause that brought them together. A percentage of c. marchuska proceeds is donated annually to Safe Horizon.

NOMINATE ME!


GUYS I NEED YOUR HELP!

Please take a couple seconds to help me get my dream job of becoming MTV's first TJ. That's right a TWITTER JOCKEY. Anyone who knows me knows I would kick ass at this job. I'll spare a cover letter for now but here's what you gotta do (and if I win, I'll personally thank every single person who helped me):

Type in @Beccameyers
Tell your friends!

THANK YOU!!!

"MTV and ZYNC from American Express(SM) have partnered to find the social voice of MTV. Nominate yourself or your favorite social media superstar and help them win the ultimate dream job: The first MTV TJ. The winner gets access to red carpet events, hot celebrities and earns a $100,000 salary. Follow @ for program updates.

What is ZYNC(SM)?

The ZYNC(SM) Card is the Card you create, based on the things you're into. For instance, if you're into music, add the Music Pack and earn double Membership Rewards(R) points on concert tickets. Or enjoy exclusive access to special music events and concerts. Is fashion your thing? Add the Style Pack. Food? Travel? Add them all and get special perks just for doing what you love."


Sunday, June 13, 2010

Glamping

Randomly watching this show on the Food Network called Private Chefs of Beverly Hills and a couple things were going through my head. Remember that gym show Workout? Well the trainer Jesse is one of the chefs. Also, it's a shame rich people are so obnoxious and rude and spoiled.

Just as that thought was going through my head, the word Glamping hit my ears. Apparently, there is a way to go camping in luxury. I can't decide if I am pro this idea or con. If I am going to spend the money, I may as well get a cabin, no? Some of these "tents" look pretty sweet though.

Oh and PS the people that do this are called Glampers!

SNL Hysterics

I haven't laughed at an SNL skit in a while but Bill Hader's character, Stefon on Weekend Update had me laughing so hard. Just watch!

http://www.hulu.com/watch/149656/saturday-night-live-update-stefon
(Season 35 Episode 22)

Song of the Day

Heard this on the TV today, and I really like it. If you like MGMT Kids, listen.

Chiddy Bang - The Opposite of Adults

Published In Cosmo

Over a year ago I posted a story that may or may not have been true. Well if you turn to page 176 in this months Cosmopolitan, a new and improved (I guess) version of this story has found it's way. So proud of my friend!

Thursday, June 10, 2010

Jasmine

Jasmine is my aunt's pug and I just found out that she passed on today. She is the reason I am obsessed with pugs. I just decided when I do get my first pug Bagel, his middle name will now be Jasmine. It will be awkward for him at first but he will get over it and used to it and love it. Rest In Peace Jazzy!

Wednesday, June 9, 2010

Resort 2010

There is this crazy thing in the fashion world called a Resort Collection. A bunch of designers just had their shows. My favorite overall was Chanel's.


My favorite piece of them all is this coat!

I also just have this newfound love for Oscar de la Renta gowns. Not so sure wear these fit into "resort" but they are fabulous.


Source: nymag.com

Tuesday, June 8, 2010

Plum Is The New Black

Plum is going to be the next hot menu item. The plum season is between May and October so im not surprised that I am starting to see it emerge. P.F. Chang's has a Plum Wine they always brag about. Their crab wontons come with a plum sauce. The restaurant I work at, Reddstone, is adding a plum sauce to the braised short ribs on their summer menu. Are you seeing the ingredient anywhere? Let me know! I am kinda intrigued to see how creative people can get with this fruit!


Photo from Shutterstock

Monday, June 7, 2010

FaSHUN

Ridiculous seems to be the theme of the century. With folks like LMFAO, Katy Perry and Johnny Weir constantly making statements, there was no surprise of these costumes on the MTV Movie Awards this year. It's no longer about what looks good or bad but what wows the crowd. It takes a certain person to wear crap like this. I don't think Ms. Perry tried on a blue wig and said, "Dam I look hot and stylish and should probably win awards for this outfit!" As silly as it is, why not do it?! I give em all props!

On a great fashion note, my vote for best dressed goes to Sandra. In an Oday Shakar dress, Louboutin shoes, and a Gurhan ring. Betty White even made the joke, "Never wear that dress backwards!"
Photos from MTV.com, JustJared.com and Getty

Sunday, June 6, 2010

MTV Movie Award Theory

Twilight stole the awards all night long. No surprise. I am NOT on the Twilight bandwagon but pretty much every girl age 12 - 60 is. So when it came time for the final award, Best Movie, I wanted it to be Hangover because it was clearly the best movie but was not so much surprised but disappointed in Twilight winning.


Why though? It's MTV! Think about it. Their average age viewer is what, 12-18? Twilight is the nobrainer here! Half the actual audience of MTV probably doesn't even understand most of the Hangover jokes and they certainly can't relate to them. The last thing on a 15 year olds mind is getting married and having a bachelor party.


BUT...

So many of us elders are still watching these ridiculous award shows, so its just bound to be disappointing to us. It really isn't that big of a deal but at the same time I feel like even though the network isn't necessarily aimed at our demographic, the award shows are.


Side Note on Twilight/Kristen Stewart: The girl is painful to watch! She needs to get over the awkward, anxiety, stage freight thing ASAP. It was cute at first or whatever but like, Twilight gave you your life dude! Don't look so freakin uncomfortable when someone is talking about you or your movie. Don't look like and act like its torture to walk up and receive yet ANOTHER award. Don't refuse to do interviews on the red carpet of the award show from the people who literally fill your pockets with your paychecks. Take some drugs or something, perk up, grow some balls and ROCK IT! At least as her publicist, that is what I would suggest!


That's just my piece of mind. That said, I thought the awards show in general was great this year. Aziz Ansari, who I was skeptical about, rocked. No surprise either that the bleeping was way off. So many F-Bombs! Also, I adore Sandra Bullock. She was given the Generation Award and gracefully accepted by saying, "Can we all just go back to normal now and continue to make fun of me? Say a prayer for the people in the Gulf." She really is a humble human being AND looked HOT. I loved her dress and Louboutins. My question here though is if she was getting the award because of the current circumstances? Like I just said, I think she's a great person but no one gave this much of a sympathy vote to Jennifer Aniston or anyone else I can think of in the cheating marriage situation. I don't argue the award wasn't deserved and don't wanna be a hater. I'm just curious.



Fashion to come...

Fashion With A Purpose

How to hide your SCRAM:
Lohan at the 2010 MTV Movie Awards.

For those of you who don't know what a SCRAM is, it is a device placed on someone to monitor their alcohol levels and most people will find themselves wearing them because the courts have demanded it. It ain't the most attractive looking ankle bracelet. Lindsay Lohan is now wearing one and thought that this was her best option for tonights awards. I dunno. A sexy suit would have worked better me thinks. Thoughts?

Three Cups Of Tea

GREAT BOOK!
I agree 100% that the only true way to fight terrorism is through education and Greg Mortenson, the subject of this book, not only believes that but he practices what he preaches. The book is informative and inspiring.

It took me a while to get into it, for some reason it was just going really slow. I think it was just because I really wanted to pay attention to the words, not just skim through them as a tool to put me to sleep at night. I am glad I took my time.

Saturday, June 5, 2010

Masada & Dead Sea

We woke up at 4am to hike up Masada. This first pic is of hundreds of us walking up the Snake Path just before sunrise.
Masada is supposed to have the greatest sunrises in the world but unfortunately, due to the sand storm the day before combined with the morning "fog", it was nothing like it should have been.
Then we took a short drive over to the Dead Sea. I love seeing everyone experience this for the first time!


After a fun day at the beach, we drove back up north to our final destination for the next 5 nights, Jerusalem. We went to a bar b q at Divon's house. Divon is the CEO of Sachlav, the program we were on. He invites 2 groups (over 80 people) into his home every week so they can see what true Israeli hospitality is. His whole family (9 kids) helps prepare the dinner and they are wonderful hosts. Divon and his family are one of the main reasons I love the Sachlav company. This is a photo of his backyard view. Can you imagine?!