As a publicist, or really anyone who has a client, you want what is best for said client. So what do you do when your personal opinion interferes? Is it a moral thing or a business ethics thing or both or none? Let me give my exact situation so it's easier to understand.
Perez Hilton. Everyone, even my grandmother, unfortunately knows who he is. He's become mainstream, like The National Enquirer. Referred to on shows like The View, fictional ones like CSI and taking interviews and giving opinions all over the TV and internet. He does the celebrity gossip thing but in a childish way, drawing on their faces and usually only saying negative things about them. To me, it just gets annoying.
I was a huge fan back in the day. I used his site as a celebrity news source. But in the past 2 years, he has become a little too offensive. So unnecessarily out of line, rude, and just immature that it made me boycott. I have not gone to his site in months. Maybe 6 as of now? I don't know exactly because I wasn't counting, I just woke up one day, was doing my thing online, and decided today I will stop supporting him. I no longer click on links leading to his site, and ignore the tube when hes on it. I wouldn't say it takes any effort. There are so many other sources I am not effected in any way whatsoever, personally.
But being an entertainment publicist, what is one to do? I may not like Oprah, but I'll sure as hell pitch to her peeps because you asked. (FYI I am partial about the big O.) It's also a given unfortunately, that PH gets massive amounts of hits. But so does TMZ. Plus, you cant really say no to a client about something like this, can you? I feel like PH has become one of the clients nonchalant requests these days and its unfortunate. So as I asked before, whats a publicist to do?
I am not going to change the world and make it my mission to run him to the ground. I guess on a professional level I just have to suck it up and pitch it. But I'm not gunna be happy about it!
Just a side note shouting out other known protesters:
rPulse (originally PerezRevenge)
Are you a fan of PH? Are you a boycotter? Do you not care? What do you do when you really don't like an outlet? Still keep up with it for the sake of your job?
To read more on the actual person, Mario, here is his wikipedia page, since I wont link his site.