Trend Alert: Your Own PR Firm

The PR world is smaller then people think. The big names are known and the companies gossip like it's a high school.

In latest news:

My OSU classmate Sara Ferne, who is the assistant to Matt Labov (clients include Jack Black, Steve Carell, Sacha Baron Cohen, Will Ferrell, Jonah Hill, Seth Rogen, Judd Apatow, Jay Roach, and Jason Schwartzman among others) at BWR, a hugh Hollywoody firm, announced on her twitter last Friday that she is following Matt on his venture into his own company. "i can officially say: my boss, Matt Labov is opening his own publicity management firm and has hired me on as his first employee! :-D 12:33 PM Feb 23rd "

Deadline Hollywood reported the next day. I'm very excited for her. Pretty amazing opportunity for someone who graduated only 2 years ago. And yes, I am jealous! But its all love.

Also talks of Madonna's publicist, Liz Rosenberg, is leaving her home at Warner Music Group to start her own shop.

Oh and then there's this ball of fire (from thewrap.com in Dec.):

Immediately after PMK/HBH announced its merger with BNC in December, a significant group of top publicists -- co-CEO Simon Halls, Stephen Huvane, Robin Baum and Andy Gelb -- chose to split, founding Slate PR with fellow PR vet Ina Treciokas.

Editors Note: A previous version of this story incorrectly identified Jennifer Allen as having joined Slate PR. She left PMK along with her colleagues, but started her own shop, Viewpoint, along with former colleague Melissa Kates.