Tuesday, March 23, 2010

Lady Gaga: A New Madonna Making Pop History

If I had to write an article on Lady Gaga, this would be what it would look like.
[Link to The Wrap]

She's had six No. 1 singles in 14 months, and her debut album is still No. 7 after 72 weeks.

By Dominic Patten

All this while accounting for over 321 million plays via free streaming on MySpace alone.

Her sophomore record has done pretty well, too. Coming in a regular and a deluxe edition, featuring a repackaging of “The Fame” along with eight new songs, 2009’s “Fame Monster” debuted at number 5 on the U.S. album charts.

In the U.K., as of this week, she’s got the No. 1 single with “Telephone” and the No. 1 album with “The Fame Monster.” In the past year and a half, she’s been No. 1 in Canada, Germany and Ireland and No. 1 in Australia, where she’s playing sold-out arenas until April 9 before heading over to Japan on her Monster Ball tour.

“She really runs the gamut in terms of demographics,” Silvio Pietroluongo, Billboard’s director of charts, told TheWrap. “She's on the Pop chart, the Electronic chart, she's gotten play on Rhythmic Top 40, which is more hip-hop, Adult leaning Top 40, Adult Contemporary and her albums are on the Billboard Top 200.”

She's also expanding into videogames.

On March 11, she debuted on the “Rock Band” videogame with “Lady Gaga Pack 01,” a downloadable selection of her first four number-one singles plus a cover of “Poker Face” sung by “South Park’s” Eric Carmen, the ultimate pop culture backhanded compliment.

Also on March 11, Gaga sold out her three shows at Madison Square Garden in less than an hour, and on March 19, debuted her 9:30-minute Quentin Tarantino-inspired “Telephone” video.

MTV may barely play videos anymore, but it played the lesbians-in-prison and Beyoncé-assisted mass murder of “Telephone” after it debuted on E!, Universal’s VEVO site andwas watched over 13 million times on YouTube in less than 73 hours.

It didn’t have anywhere near the impact of Michael Jackson’s 14-minute “Thriller” video from 1983, but FoxNews ranted against it and everybody talked about it for a few days.

It even started up a bit of a controversy.

Discussing the racy video, Gaga told a Sydney radio station on Tuesday that "there are some people in this world that believe being gay is a choice -- it’s not a choice; we are born this way."

It only follows that she’s even got a lawsuit.

On March 17, Rob Fuari -- Gaga’s self-proclaimed ex-boyfriend, producer and co-writer of many of those hits -- slapped her with a $30.5 million lawsuit, claiming that the 23-year old Grammy-winning singer reneged on an agreement to pay him 20 percent of her earnings.

Gaga responded to Fuari by suing him on March 19, saying she was tricked into their “unlawful” agreement.

No hearing dates have yet been set.

(Charles Ortner, Gaga's lawyer in the case, declined to comment for this story. Fusari's lawyer Robert Meloni, who called Gaga's countersuit "ridiculous" according to the New York Post, did not respond to TheWrap by deadline.)

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