One of the reasons I loved the show was the interaction the "cast" took upon themselves on twitter. They live commented on the show, answered and retweeted watchers, and really took reality tv to a new level. Kelly herself has responded to one of my tweets which was awesome and in fact as I am writing this, Kelly's assistant Andrew just answered a question I had! @AJMukamal: recession duh! RT @BeccaMeyers: @AJMukamal WHY would you take the subway with that cake?!?! #kellonearth
I gotta give credit for Kelly jumping on that bandwagon and recognizing that these marketing and social media aspects are key, such as the viral video. She gets that and I think any company that doesn't are missing a key aspect. I don't know if I would go as far as to say she is "pioneering the revolution" but she's pretty bad ass for producing these for such major players in the industry.
I hope Bravo signs them on for a second season. That would be just fab! :)
P.S. In this episode you see this DKNY shoot and they are in front of a graffitied side of a building right around the corner of their office. I LOVE this wall! I would see engagement shoots taken there and I even posted a pic from my favorite part of the wall TODAY on facebook.